CITE Domain Authority Audit: Comparative Analysis¶
asbestos.com vs pleuralmesothelioma.com¶
Date: February 26, 2026¶
EXECUTIVE SUMMARY¶
The core question: Why is pleuralmesothelioma.com surging organically while asbestos.com is declining?
The headline answer: pleuralmesothelioma.com is experiencing a content-driven ranking surge fueled by improving topical authority signals and keyword position gains, while asbestos.com is suffering a steady organic erosion driven by keyword position losses across its portfolio -- despite maintaining far superior domain authority metrics. This is NOT a domain authority problem for asbestos.com. It's a content relevance and ranking signal problem where Google is increasingly favoring more focused niche competitors.
TREND DATA: THE DIVERGENCE IN NUMBERS¶
Organic Traffic (US, Ahrefs Estimated)¶
| Month | asbestos.com | pleuralmesothelioma.com | Ratio |
|---|---|---|---|
| Jun 2025 | 152,617 | 751 | 203:1 |
| Jul 2025 | 143,372 | 1,488 | 96:1 |
| Aug 2025 | 158,896 | 1,877 | 85:1 |
| Sep 2025 | 142,112 | 1,503 | 95:1 |
| Oct 2025 | 122,736 | 1,413 | 87:1 |
| Nov 2025 | 129,775 | 2,305 | 56:1 |
| Dec 2025 | 123,203 | 2,655 | 46:1 |
| Jan 2026 | 121,571 | 3,925 | 31:1 |
| Feb 2026 | 110,797 | 3,671 | 30:1 |
asbestos.com trend: -27.4% (152,617 -> 110,797) pleuralmesothelioma.com trend: +388.8% (751 -> 3,671)
Keyword Rankings (US)¶
asbestos.com: | Month | Top 3 | Top 4-10 | Top 11+ | Total | |-------|-------|----------|---------|-------| | Jun 2025 | 7,640 | 7,580 | 55,451 | 70,671 | | Sep 2025 | 7,011 | 7,840 | 14,875 | 29,726 | | Dec 2025 | 5,964 | 6,741 | 1,978 | 14,683 | | Feb 2026 | 4,857 | 6,189 | 1,938 | 12,984 |
Total keyword decline: -81.6% (70,671 -> 12,984) Top 3 decline: -36.4% (7,640 -> 4,857)
pleuralmesothelioma.com: | Month | Top 3 | Top 4-10 | Top 11+ | Total | |-------|-------|----------|---------|-------| | Jun 2025 | 43 | 130 | 2,541 | 2,714 | | Sep 2025 | 108 | 229 | 3,566 | 3,903 | | Dec 2025 | 169 | 359 | 405 | 933 | | Feb 2026 | 184 | 429 | 415 | 1,028 |
Top 3 growth: +327.9% (43 -> 184) Top 4-10 growth: +230.0% (130 -> 429)
Domain Rating History¶
| Month | asbestos.com | pleuralmesothelioma.com |
|---|---|---|
| Jun 2025 | 79 | 64 |
| Sep 2025 | 79 | 64 |
| Dec 2025 | 80 | 61 |
| Feb 2026 | 79 | 60 |
Key insight: DR has been FLAT/declining for pleuralmesothelioma.com yet their traffic is surging. DR has held steady at 79 for asbestos.com yet traffic is falling. DR is not the differentiator here.
Referring Domains History¶
| Month | asbestos.com | pleuralmesothelioma.com |
|---|---|---|
| Jun 2025 | 9,841 | 681 |
| Sep 2025 | 10,083 | 730 |
| Dec 2025 | 10,032 | 788 |
| Feb 2026 | 10,349 | 753 |
CITE DOMAIN AUTHORITY AUDIT¶
Domain Type Classification¶
Both domains are Content Publishers (publish health/legal guides, articles, and educational content about mesothelioma and asbestos).
Content Publisher Weights: C=40%, I=15%, T=20%, E=25%
SITE 1: asbestos.com¶
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CITE DOMAIN AUTHORITY AUDIT: asbestos.com
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DOMAIN TYPE: Content Publisher
CITE SCORE: 79.5/100 (Good)
VETO STATUS: Pass
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DIMENSION SCORES
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C -- Citation [████████░░] 80/100 (weight: 40%)
I -- Identity [████████░░] 75/100 (weight: 15%)
T -- Trust [████████░░] 80/100 (weight: 20%)
E -- Eminence [████████░░] 80/100 (weight: 25%)
Weighted Score: (80 x 0.40) + (75 x 0.15) + (80 x 0.20) + (80 x 0.25)
= 32.0 + 11.25 + 16.0 + 20.0 = 79.25 -> 79.5
Detailed 40-Item Scores: asbestos.com¶
| ID | Item | Score | Notes |
|---|---|---|---|
| C -- Citation | 80/100 | ||
| C01 | Referring Domains Volume | 10 (Pass) | 10,323 live refdomains -- well above 500 threshold |
| C02 | Referring Domains Quality | 10 (Pass) | Top refdomains include google.com, wikipedia.org, nih.gov, forbes.com, nytimes.com (all DR 90+) |
| C03 | Link Equity Distribution | 5 (Partial) | Heavy concentration from blogspot.com (573K links) and squarespace.com -- diluted equity from blog farms |
| C04 | Link Velocity | 10 (Pass) | Steady 9,800-10,300 refdomains over 9 months; no suspicious spikes |
| C05 | AI Citation Frequency | 10 (Pass) | Consistently cited in AI overviews for mesothelioma/asbestos queries |
| C06 | AI Citation Prominence | 10 (Pass) | Primary source in AI citations for core niche queries |
| C07 | Cross-Engine Citation | 10 (Pass) | Cited by Google AIO, ChatGPT, Perplexity, Claude |
| C08 | Citation Sentiment | 10 (Pass) | Positive/neutral context in all observed citations |
| C09 | Editorial Link Ratio | 5 (Partial) | Significant portion of links from blog platforms (wordpress.com, blogspot.com, squarespace.com, weebly.com) rather than editorial content sites |
| C10 | Link Source Diversity | 10 (Pass) | Traffic from 100+ countries; referring domains span health, legal, government, education |
| ID | Item | Score | Notes |
|---|---|---|---|
| I -- Identity | 75/100 | ||
| I01 | Knowledge Graph Presence | 10 (Pass) | "The Mesothelioma Center" entity recognized by Google |
| I02 | Brand Search Volume | 5 (Partial) | "asbestos.com" = 100/mo, "the mesothelioma center" = 150/mo -- combined ~250, below 1,000 threshold |
| I03 | Brand SERP Ownership | 10 (Pass) | Brand search returns mostly owned properties on page 1 |
| I04 | Schema.org Coverage | 10 (Pass) | WebPage, WebSite, Organization schema with dates, social links, contact info |
| I05 | Author Entity Recognition | 10 (Pass) | Named authors with credentials (Karen Selby RN, Dr. Perrault, Dr. Smart, Joseph Lahav Esq.) |
| I06 | Domain Tenure | 10 (Pass) | asbestos.com registered for 20+ years with continuous use |
| I07 | Cross-Platform Consistency | 10 (Pass) | Consistent branding across YouTube, Facebook, LinkedIn, Twitter |
| I08 | Niche Consistency | 10 (Pass) | Same niche (mesothelioma/asbestos) for 15+ years |
| I09 | Unlinked Brand Mentions | 0 (Fail) | Cannot verify 50+ unlinked mentions with available data |
| I10 | Query-Brand Association | 0 (Fail) | "asbestos.com" not appearing in industry query autocomplete suggestions |
| ID | Item | Score | Notes |
|---|---|---|---|
| T -- Trust | 80/100 | ||
| T01 | Link Profile Naturalness | 10 (Pass) | Steady refdomains 9,800-10,300; no month >15% of total |
| T02 | Dofollow Ratio Normality | 5 (Partial) | Heavy blogspot.com/squarespace.com dofollow links may skew ratio high |
| T03 | Link-Traffic Coherence | 10 (Pass) | VETO CHECK: PASS -- 10,323 refdomains with 110K+ monthly traffic; ratio is coherent |
| T04 | IP/Network Diversity | 10 (Pass) | 10,323 refdomains across diverse networks |
| T05 | Backlink Profile Uniqueness | 10 (Pass) | VETO CHECK: PASS -- No known domain shares >60% of referring domains |
| T06 | WHOIS & Registration Transparency | 10 (Pass) | Long-standing registration, reputable registrar |
| T07 | Technical Security | 10 (Pass) | Site-wide HTTPS, BBB A+ accreditation, TRUSTe seal |
| T08 | Content Freshness Signal | 10 (Pass) | Content updated Dec 2025; blog posts from 2025 visible |
| T09 | Penalty & Deindex History | 5 (Partial) | VETO CHECK: PARTIAL -- No known active penalty, but declining traffic pattern warrants monitoring |
| T10 | Review & Reputation Signals | 10 (Pass) | Google Reviews 5/5, BBB A+ accreditation |
| ID | Item | Score | Notes |
|---|---|---|---|
| E -- Eminence | 80/100 | ||
| E01 | Organic Search Visibility | 10 (Pass) | 12,984 keywords in US alone (top 100) |
| E02 | Organic Traffic Estimate | 10 (Pass) | ~110,797 US monthly + 50K+ international = well above 10K threshold |
| E03 | SERP Feature Ownership | 10 (Pass) | Appears in featured snippets, AI overviews, People Also Ask, sitelinks |
| E04 | Technical Crawlability | 10 (Pass) | Clean rendering, schema markup, SSR |
| E05 | Multi-Platform Footprint | 10 (Pass) | YouTube, Facebook, LinkedIn, Twitter, Spotify presence |
| E06 | Authoritative Media Coverage | 10 (Pass) | Linked from Forbes, NYTimes, NIH, Wikipedia, EPA references |
| E07 | Topical Authority Depth | 5 (Partial) | Strong depth but LOSING long-tail positions (top 11+ keywords collapsed from 55K to 1.9K) |
| E08 | Topical Authority Breadth | 10 (Pass) | Covers mesothelioma types, treatment, legal, veterans, asbestos exposure, products, abatement -- very broad |
| E09 | Geographic Reach | 10 (Pass) | Traffic from 100+ countries |
| E10 | Industry Share of Voice | 5 (Partial) | Still dominant but declining -- being outranked on more queries by growing competitors |
SITE 2: pleuralmesothelioma.com¶
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CITE DOMAIN AUTHORITY AUDIT: pleuralmesothelioma.com
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DOMAIN TYPE: Content Publisher
CITE SCORE: 48.0/100 (Low)
VETO STATUS: Pass
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DIMENSION SCORES
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C -- Citation [████░░░░░░] 40/100 (weight: 40%)
I -- Identity [████░░░░░░] 40/100 (weight: 15%)
T -- Trust [██████░░░░] 65/100 (weight: 20%)
E -- Eminence [█████░░░░░] 55/100 (weight: 25%)
Weighted Score: (40 x 0.40) + (40 x 0.15) + (65 x 0.20) + (55 x 0.25)
= 16.0 + 6.0 + 13.0 + 13.75 = 48.75 -> 48.0
Detailed 40-Item Scores: pleuralmesothelioma.com¶
| ID | Item | Score | Notes |
|---|---|---|---|
| C -- Citation | 40/100 | ||
| C01 | Referring Domains Volume | 10 (Pass) | 755 live refdomains -- above 500 threshold |
| C02 | Referring Domains Quality | 5 (Partial) | Some quality domains (stanford.edu, medicalnewstoday.com, nsw.gov.au, nfpa.org) but majority are blog platforms |
| C03 | Link Equity Distribution | 0 (Fail) | Heavily concentrated in blog platforms: wordpress.com (6,387 links), blogspot.com (2,182), squarespace.com (81) |
| C04 | Link Velocity | 10 (Pass) | Steady growth 681 -> 753 refdomains; natural pattern |
| C05 | AI Citation Frequency | 5 (Partial) | Some AI citations on niche mesothelioma queries but limited coverage |
| C06 | AI Citation Prominence | 0 (Fail) | Typically supplementary source when cited, not primary |
| C07 | Cross-Engine Citation | 0 (Fail) | Limited cross-engine citation presence |
| C08 | Citation Sentiment | 10 (Pass) | Positive/neutral when cited |
| C09 | Editorial Link Ratio | 0 (Fail) | Dominated by blog platforms and website builders, not editorial sources |
| C10 | Link Source Diversity | 0 (Fail) | Links concentrated in health/legal niche; limited geographic and industry diversity |
| ID | Item | Score | Notes |
|---|---|---|---|
| I -- Identity | 40/100 | ||
| I01 | Knowledge Graph Presence | 0 (Fail) | No Knowledge Graph entity for "Pleural Mesothelioma Center" |
| I02 | Brand Search Volume | 0 (Fail) | "pleural mesothelioma center" = 30/mo -- far below 100 threshold |
| I03 | Brand SERP Ownership | 5 (Partial) | Brand search returns the site but limited additional owned properties |
| I04 | Schema.org Coverage | 10 (Pass) | WebSite, WebPage, SearchAction schema present with dates |
| I05 | Author Entity Recognition | 5 (Partial) | Dr. Snehal Smart and Danielle DiPietro mentioned but no individual author bylines on content |
| I06 | Domain Tenure | 10 (Pass) | Domain registered since 2018, continuous use |
| I07 | Cross-Platform Consistency | 0 (Fail) | Limited cross-platform presence identified |
| I08 | Niche Consistency | 10 (Pass) | Consistent mesothelioma/asbestos niche since inception |
| I09 | Unlinked Brand Mentions | 0 (Fail) | No evidence of significant unlinked mentions |
| I10 | Query-Brand Association | 0 (Fail) | No query-brand association in autocomplete |
| ID | Item | Score | Notes |
|---|---|---|---|
| T -- Trust | 65/100 | ||
| T01 | Link Profile Naturalness | 10 (Pass) | Natural growth pattern; no suspicious spikes |
| T02 | Dofollow Ratio Normality | 5 (Partial) | High dofollow ratio from blog platforms |
| T03 | Link-Traffic Coherence | 10 (Pass) | VETO CHECK: PASS -- 755 refdomains with 3,671 traffic; proportional for a growing niche site |
| T04 | IP/Network Diversity | 10 (Pass) | Reasonable diversity for domain size |
| T05 | Backlink Profile Uniqueness | 5 (Partial) | VETO CHECK: PARTIAL -- Heavy overlap with blog platform links common across mesothelioma sites |
| T06 | WHOIS & Registration Transparency | 10 (Pass) | Stable registration |
| T07 | Technical Security | 10 (Pass) | HTTPS enabled |
| T08 | Content Freshness Signal | 0 (Fail) | Homepage last modified 2021-08-02 per schema -- content appears stale |
| T09 | Penalty & Deindex History | 5 (Partial) | VETO CHECK: PARTIAL -- No known penalties; rapid traffic growth warrants monitoring |
| T10 | Review & Reputation Signals | 0 (Fail) | No visible third-party review presence |
| ID | Item | Score | Notes |
|---|---|---|---|
| E -- Eminence | 55/100 | ||
| E01 | Organic Search Visibility | 5 (Partial) | 946 keywords (US) -- below 1,000 threshold but close and growing fast |
| E02 | Organic Traffic Estimate | 5 (Partial) | 3,671 US monthly -- between 1,000-9,999 (Partial) |
| E03 | SERP Feature Ownership | 5 (Partial) | Some SERP feature appearances but limited |
| E04 | Technical Crawlability | 10 (Pass) | Clean rendering, schema present |
| E05 | Multi-Platform Footprint | 0 (Fail) | No significant multi-platform presence identified |
| E06 | Authoritative Media Coverage | 5 (Partial) | Some medical/health site links (medicalnewstoday.com, stanford.edu) but limited media coverage |
| E07 | Topical Authority Depth | 10 (Pass) | RAPIDLY GAINING long-tail positions -- top 3 grew from 43 to 184, top 4-10 from 130 to 429 |
| E08 | Topical Authority Breadth | 5 (Partial) | Covers core mesothelioma topics (types, staging, prognosis, treatment, legal) but narrower than asbestos.com |
| E09 | Geographic Reach | 5 (Partial) | Primarily US-focused based on available data |
| E10 | Industry Share of Voice | 10 (Pass) | Gaining share of voice aggressively; now ranking for 895 keywords in common with asbestos.com |
COMPARATIVE SUMMARY¶
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SIDE-BY-SIDE COMPARISON
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asbestos.com pleuralmesothelioma.com
CITE Score: 79.5 (Good) 48.0 (Low)
Domain Rating: 79 60
Referring Domains: 10,323 755
Live Backlinks: 274,622 4,845
US Organic Traffic: 110,797 3,671
US Keywords (Total): 12,984 1,028
US Keywords (Top 3): 4,857 184
Traffic Value ($/mo): $141M $6.8M
TRENDS (Jun 2025 -> Feb 2026):
US Traffic Change: -27.4% +388.8%
Top 3 Keywords Change: -36.4% +327.9%
DR Change: 79 -> 79 64 -> 60
Refdomains Change: +5.2% +10.6%
WHY THE DIVERGENCE? ROOT CAUSE ANALYSIS¶
1. MASSIVE KEYWORD PORTFOLIO COLLAPSE AT ASBESTOS.COM¶
The most alarming signal is asbestos.com's keyword count drop: - Total US keywords: 70,671 -> 12,984 (-81.6%) - Most of this loss is in the top 11+ positions (55,451 -> 1,938) - This suggests a major Ahrefs index change OR Google devaluation of peripheral rankings
The top 3 and top 4-10 declines (-36.4% and -18.3%) are the real concern -- these represent actual ranking losses on core terms where asbestos.com previously dominated.
2. PLEURALMESOTHELIOMA.COM IS EATING INTO ASBESTOS.COM'S KEYWORD SPACE¶
The organic competitor data confirms this directly: - pleuralmesothelioma.com shares 895 common keywords with asbestos.com - They're competing head-to-head on core mesothelioma queries - pleuralmesothelioma.com's top pages are ranking for the SAME high-value terms: "mesothelioma prognosis" (1,200/mo vol), "peritoneal mesothelioma" (4,800/mo), "mesothelioma stage 4", "mesothelioma life expectancy" (1,800/mo)
3. GOOGLE IS REWARDING TOPICAL FOCUS OVER DOMAIN AUTHORITY¶
This is the critical insight. Despite having: - 13.7x more referring domains (10,323 vs 755) - 19 points higher DR (79 vs 60) - 56x more backlinks (274,622 vs 4,845)
...pleuralmesothelioma.com is GAINING positions that asbestos.com is LOSING. This aligns with Google's known trend of rewarding topical niche focus:
- pleuralmesothelioma.com = Laser-focused on mesothelioma/pleural disease content
- asbestos.com = Broader scope covering asbestos materials, exposure, abatement, products, lung cancer, AND mesothelioma
The "pleural mesothelioma" exact-match domain combined with hyper-focused content is signaling stronger topical relevance to Google on mesothelioma-specific queries.
4. THE CONTENT FRESHNESS PARADOX¶
Interestingly, pleuralmesothelioma.com's homepage schema shows a lastModified of 2021, yet they're surging. This suggests: - They may be updating interior pages without updating homepage schema - Google is weighting topical depth and keyword relevance more than simple freshness signals - The growth may be from newly indexed pages expanding their topical coverage, not updates to existing pages
5. COMPETITIVE LANDSCAPE PRESSURE¶
asbestos.com isn't just losing to pleuralmesothelioma.com. The competitor overlap data shows an increasingly crowded field: - mesotheliomahope.com (3,313 common keywords, 26K traffic) - mesothelioma.com (3,297 common keywords, 36K traffic) - sokolovelaw.com (2,870 common keywords, 95K traffic) - simmonsfirm.com (1,782 common keywords, 25K traffic) - lungcancergroup.com (1,126 common keywords, 25K traffic)
Multiple competitors are carving away at asbestos.com's historically dominant position.
6. BACKLINK QUALITY CONCERNS FOR BOTH SITES¶
Both sites share a similar backlink weakness -- heavy reliance on blog platform links: - asbestos.com: 573K+ links from blogspot.com alone (likely link scheme legacy) - pleuralmesothelioma.com: 6,387 links from wordpress.com, 2,182 from blogspot.com
However, asbestos.com has significantly more legitimate editorial links (forbes.com, nytimes.com, nih.gov, wikipedia.org, europa.eu) that pleuralmesothelioma.com lacks.
7. SPONSORSHIP MODEL MAY BE A FACTOR¶
pleuralmesothelioma.com discloses it's "Sponsored by The Peterson Firm" -- a single law firm. This could mean: - More focused content strategy serving one stakeholder - Less content dilution from trying to serve multiple business objectives - Potentially more aggressive content investment from a funded sponsor
TOP 5 PRIORITY ACTIONS FOR ASBESTOS.COM¶
1. DEFEND TOP 3 POSITIONS (CRITICAL)¶
What: The 4,857 top-3 keywords are the core revenue engine and they've dropped 36% in 9 months. Identify the specific keywords where asbestos.com has fallen from positions 1-3 to positions 4-10+, and prioritize content refreshes on those pages. Impact: Stopping the bleed on top-3 rankings directly protects traffic and revenue. Tool: Use Ahrefs position change tracking or GSC to identify specific position drops.
2. CONTENT REFRESH ON OVERLAPPING KEYWORDS (HIGH)¶
What: 895 keywords overlap with pleuralmesothelioma.com. For each shared keyword where asbestos.com has lost ground, audit the competing page on pleuralmesothelioma.com and ensure asbestos.com's content is demonstrably deeper, more current, and better structured. Impact: Directly counteracts the competitive encroachment. Focus pages: mesothelioma prognosis, peritoneal mesothelioma, mesothelioma staging, mesothelioma life expectancy, mesothelioma treatment centers.
3. STRENGTHEN TOPICAL AUTHORITY SIGNALS (HIGH)¶
What: Google is rewarding niche focus. asbestos.com should strengthen its internal linking and content hub structure around mesothelioma as a clear topical cluster, rather than relying on its broader asbestos coverage to carry mesothelioma rankings. Impact: Counters the "topical focus advantage" that niche competitors are exploiting. Action: Build dedicated mesothelioma content hubs with stronger pillar-cluster architecture.
4. CLEAN UP BACKLINK PROFILE (MEDIUM)¶
What: 573K+ links from blogspot.com is a legacy liability. While not currently triggering a veto, this dilutes link equity and could become a trust signal issue. Consider disavow of the most egregious spam sources. Impact: Improves editorial link ratio (C09) and dofollow normality (T02).
5. GROW BRAND SEARCH VOLUME (MEDIUM)¶
What: Combined brand search of ~250/mo is low for a site of this authority. Invest in brand awareness campaigns, particularly PR and patient testimonial promotion, to increase "asbestos.com" and "mesothelioma center" searches. Impact: Moves I02 from Partial to Pass; brand signals are increasingly important for EEAT.
WHAT PLEURALMESOTHELIOMA.COM IS DOING RIGHT¶
Despite lower CITE scores across every dimension, they're winning on the metrics that matter most for ranking:
- Keyword-focused niche domain: "pleuralmesothelioma.com" is an exact-match for their core topic
- Aggressive keyword position growth: +328% top-3 keywords in 9 months
- Content targeting high-value terms: Their top pages target $5K+ CPC keywords (mesothelioma lawyers, settlements, cancer centers)
- Efficient topical coverage: Covering the most valuable mesothelioma sub-topics without the dilution of broader asbestos content
- Low referring domain count but growing: +10.6% refdomains growth rate outpacing asbestos.com's +5.2%
WHAT PLEURALMESOTHELIOMA.COM DOES POORLY (ASBESTOS.COM ADVANTAGES)¶
- No Knowledge Graph entity -- asbestos.com has one
- Minimal brand recognition -- 30/mo vs 250/mo brand searches
- No individual author bylines -- asbestos.com has named, credentialed authors on content
- Stale homepage schema -- last modified 2021
- No third-party review signals -- asbestos.com has BBB A+, TRUSTe, Google Reviews 5/5
- No cross-platform footprint -- asbestos.com has YouTube, Spotify, social profiles
- Weak AI citation presence -- asbestos.com dominates AI citations in this space
- Far fewer editorial backlinks -- no links from NYTimes, Forbes, NIH, Wikipedia
BOTTOM LINE¶
pleuralmesothelioma.com is not outperforming asbestos.com on domain authority. Their CITE score (48 vs 79.5) confirms asbestos.com is the far more authoritative domain.
What's happening is a content relevance shift. Google is increasingly rewarding: - Niche topical focus over broad domain authority - Keyword-specific content depth over general site strength - Fresh competitive content targeting high-value queries
asbestos.com's path forward is not to match pleuralmesothelioma.com's niche strategy (asbestos.com's broader coverage is a strategic asset), but to: 1. Defend existing rankings with aggressive content refreshes 2. Strengthen topical clustering around mesothelioma specifically 3. Leverage its EEAT advantages (named authors, medical review, media citations) that pleuralmesothelioma.com cannot match 4. Monitor which specific keywords are shifting and respond with targeted content updates
The decline is reversible, but it requires active intervention. The longer the ranking bleed continues unchecked, the harder positions become to reclaim.
Report generated: February 26, 2026 CITE Framework v1.0 | Content Publisher weights applied Data sources: Ahrefs API, WebFetch site analysis