AIO & Content Update Performance Dashboard¶
Report Date: March 9, 2026 (Re-run #3 — Corrected GA4 to form_submit only, baselines re-verified)
Pages Updated: 9
Update Window: February 25 – March 4, 2026
Baseline Period: ~Jan 22 – Feb 26, 2026 (28 days per page)
Current Period: Feb 9 – Mar 8, 2026 (28 days)
Days Since Publish: 5–12 days post-update
What's New in This Version
GA4 conversions corrected to use form_submit event only — previous versions used the aggregate keyEvents metric which inflated numbers with Hero_Button_Click, CTA_Click_Inline_PageContent, and other engagement events. Baselines re-verified via fresh GA4 pull (previous session had ~2x inflated baselines due to filter issue). Also includes Mixpanel Lead Quality Pipeline data and AIO Ownership Rate comparisons.
Executive Summary¶
| Metric | Baseline Total (8 pages*) | Current Total (8 pages*) | Delta |
|---|---|---|---|
| GSC Clicks (28d) | 665 | 864 | +199 (+29.9%) |
| GSC Impressions (28d) | 183,036 | 242,769 | +59,733 (+32.6%) |
| GA4 Organic Sessions (28d) | 1,016 | 1,405 | +389 (+38.3%) |
| GA4 form_submit (28d, all traffic) | 227 | 50 | -177 (-78.0%)  |
| Ahrefs Est. Traffic (mo) | 6,526 | 6,398 | -128 (-2.0%) |
| Ahrefs Traffic Value (mo) | $165,906 | $181,054 | +$15,148 (+9.1%) |
| Ahrefs Total Keywords | 518 | 566 | +48 (+9.3%) |
| Ahrefs Keywords Pos 1–3 | 298 | 341 | +43 (+14.4%) |
| AIO Ownership (portfolio) | 47.5% (140/295) | 50.9% (160/314) | +3.5pp |
| Mixpanel Form Submits | 20 | 28 | +8 (+40.0%) |
| CRM Leads | 12 | 22 | +10 (+83.3%) |
| MQLs | 6 | 8 | +2 (+33.3%) |
*Note: Baseline totals exclude /treatment/emerging-treatments/ (no baseline was captured). All 9 pages shown in page-by-page detail below; totals for 8 comparable pages. Mixpanel baseline uses Jan 12–Feb 8 (28d prior window); current uses Feb 9–Mar 8.
All 9 pages (including emerging-treatments):
| Metric | Current Total (9 pages) |
|---|---|
| GSC Clicks | 953 |
| GSC Impressions | 262,037 |
| GA4 Sessions | 1,514 |
| GA4 form_submit (all traffic) | 50 |
| Ahrefs Est. Traffic | 6,645/mo |
| Ahrefs Traffic Value | $187,829/mo |
| Ahrefs Keywords | 591 |
| Ahrefs Pos 1–3 | 354 |
| AIO Ownership (9 pages) | 49.8% (166/333) |
| Mixpanel Form Submits | 28 |
| CRM Leads | 22 |
| MQLs | 8 |
Verdict: Improving (with conversion investigation needed)
Strong gains in clicks (+30%), sessions (+38%), keyword coverage (+9%), and top-3 rankings (+14%). Traffic value up 9%. Portfolio AIO ownership rose from 47.5% to 50.9% (+3.5pp), with 3 pages showing double-digit gains. Mixpanel lead pipeline strengthened: form submits +40%, CRM leads +83%, MQLs +33%. However, GA4 form_submit events declined -78% (227→50) — likely a tracking issue or form change during content updates, since Mixpanel form completions actually increased. Investigate GA4 form_submit tracking urgently.
AIO Ownership Comparison¶
| Page | Baseline Rate | Current Rate | Delta | Signal |
|---|---|---|---|---|
| /wrongful-death/ | 57.1% (8/14) | 80.0% (8/10) | +22.9pp | Strong positive |
| /mesothelioma-cure/ | 55.6% (10/18) | 72.2% (13/18) | +16.6pp | Strong positive |
| /compensation/ | 37.8% (17/45) | 51.0% (26/51) | +13.2pp | Strong positive |
| /settlements/ | 57.4% (27/47) | 58.8% (30/51) | +1.4pp | Stable |
| /filing-after-death/ | 39.2% (20/51) | 39.6% (21/53) | +0.4pp | Stable |
| /trust-fund/ | 66.7% (26/39) | 66.0% (31/47) | -0.7pp | Stable |
| /survival-rate/ | 64.7% (22/34) | 62.9% (22/35) | -1.8pp | Stable |
| /stage-4/ | 21.3% (10/47) | 18.4% (9/49) | -2.9pp | Monitor |
| /emerging-treatments/ | — | 31.6% (6/19) | — | First measurement |
| Portfolio (8 pages) | 47.5% (140/295) | 50.9% (160/314) | +3.5pp | Positive |
AIO Ownership Interpretation
- Wrongful-death (+22.9pp): Largest gain. Page went from cited in 8/14 to 8/10 AIO SERPs — fewer SERPs now show AIO, but the page retained all its citations. Effective AIO dominance increased.
- Mesothelioma-cure (+16.6pp): Gained 3 new AIO citations (10→13) with no change in AIO prevalence. Content optimization directly improved AIO citability.
- Compensation (+13.2pp): Gained 9 new AIO citations (17→26). Most raw citation gains of any page — consistent with its status as top overall performer.
- Stage-4 (-2.9pp): Lost 1 AIO citation while 2 more SERPs added AI Overviews. Slight dilution effect — monitor for recovery.
Page-by-Page Performance Comparison¶
1. /mesothelioma/stage-4/¶
Published: March 4, 2026 (5 days ago) | Status: Early signal — strong
| Metric | Baseline | Current | Delta | Signal |
|---|---|---|---|---|
| GSC Clicks (28d) | 52 | 202 | +150 (+288.5%) | Strong positive |
| GSC Impressions (28d) | 3,156 | 44,831 | +41,675 (+1320.6%) | Strong positive |
| GSC CTR | 1.65% | 0.45% | -1.20pp | Expected at higher volume |
| GSC Avg Position | — | 9.3 | — | — |
| GA4 Sessions (28d) | 205 | 262 | +57 (+27.8%) | Positive |
| GA4 Engagement Rate | 87.3% | 84.7% | -2.6pp | Stable |
| GA4 form_submit | 3 | 3 | 0 (0%) | Stable |
| Ahrefs Keywords | 64 | 67 | +3 (+4.7%) | Stable |
| Ahrefs Pos 1–3 | 28 | 29 | +1 (+3.6%) | Stable |
| Ahrefs Est. Traffic | 653/mo | 1,211/mo | +558 (+85.5%) | Strong positive |
| Ahrefs Traffic Value | $12,794/mo | $12,875/mo | +$81 (+0.6%) | Stable |
| AIO Ownership | 21.3% (10/47) | 18.4% (9/49) | -2.9pp | Monitor |
Massive GSC impression and click gains. Ahrefs estimated traffic nearly doubled. AIO ownership slightly down (-2.9pp) as more SERPs gained AI Overviews but page lost 1 citation. GA4 form_submit stable at 3 — low volume, informational page.
2. /mesothelioma/survival-rate/¶
Published: March 4, 2026 (5 days ago) | Status: Early signal — mixed
| Metric | Baseline | Current | Delta | Signal |
|---|---|---|---|---|
| GSC Clicks (28d) | 108 | 89 | -19 (-17.6%) | Monitor |
| GSC Impressions (28d) | 25,617 | 27,182 | +1,565 (+6.1%) | Stable |
| GSC CTR | 0.42% | 0.33% | -0.09pp | Monitor |
| GSC Avg Position | — | 7.7 | — | — |
| GA4 Sessions (28d) | 132 | 149 | +17 (+12.9%) | Positive |
| GA4 Engagement Rate | 90.2% | 87.9% | -2.3pp | Stable |
| GA4 form_submit | 8 | 11 | +3 (+37.5%) | Positive |
| Ahrefs Keywords | 44 | 46 | +2 (+4.5%) | Stable |
| Ahrefs Pos 1–3 | 30 | 31 | +1 (+3.3%) | Stable |
| Ahrefs Est. Traffic | 558/mo | 439/mo | -119 (-21.3%) | Watch |
| Ahrefs Traffic Value | $12,488/mo | $9,090/mo | -$3,398 (-27.2%) | Watch |
| AIO Ownership | 64.7% (22/34) | 62.9% (22/35) | -1.8pp | Stable |
GA4 sessions up but Ahrefs traffic estimate declined. AIO ownership essentially flat (-1.8pp) — retained all 22 citations with 1 new AIO SERP appearing. GA4 form_submit grew modestly (8→11, +38%) — small uplift possibly from sidebar form impressions on higher-traffic sessions.
3. /mesothelioma-lawyer/lawsuit/wrongful-death/¶
Published: March 4, 2026 (5 days ago) | Status: Early signal — positive
| Metric | Baseline | Current | Delta | Signal |
|---|---|---|---|---|
| GSC Clicks (28d) | 12 | 17 | +5 (+41.7%) | Positive |
| GSC Impressions (28d) | 6,995 | 7,972 | +977 (+14.0%) | Positive |
| GSC CTR | 0.17% | 0.21% | +0.04pp | Stable |
| GSC Avg Position | — | 16.3 | — | — |
| GA4 Sessions (28d) | 36 | 56 | +20 (+55.6%) | Positive |
| GA4 Engagement Rate | 91.7% | 91.1% | -0.6pp | Stable |
| GA4 form_submit | 39 | 6 | -33 (-84.6%) | Investigate |
| Ahrefs Keywords | 19 | 14 | -5 (-26.3%) | Watch |
| Ahrefs Pos 1–3 | 11 | 11 | 0 | Stable |
| Ahrefs Est. Traffic | 460/mo | 311/mo | -149 (-32.4%) | Watch |
| Ahrefs Traffic Value | $11,271/mo | $9,890/mo | -$1,381 (-12.3%) | Watch |
| AIO Ownership | 57.1% (8/14) | 80.0% (8/10) | +22.9pp | Strong positive |
GSC and GA4 metrics improving. AIO ownership surged to 80% (+22.9pp) — the highest AIO ownership rate in the portfolio. Page retained all 8 AIO citations while 4 SERPs lost their AI Overviews, concentrating the page's dominance. GA4 form_submit dropped significantly (39→6, -85%) — part of a sitewide pattern requiring tracking investigation.
4. /mesothelioma-lawyer/statute-of-limitations/filing-asbestos-claim-after-death/¶
Published: March 3, 2026 (6 days ago) | Status: Stable
| Metric | Baseline | Current | Delta | Signal |
|---|---|---|---|---|
| GSC Clicks (28d) | 123 | 119 | -4 (-3.3%) | Stable |
| GSC Impressions (28d) | 31,326 | 30,798 | -528 (-1.7%) | Stable |
| GSC CTR | 0.39% | 0.39% | 0pp | Stable |
| GSC Avg Position | — | 13.1 | — | — |
| GA4 Sessions (28d) | 157 | 158 | +1 (+0.6%) | Stable |
| GA4 Engagement Rate | 86.6% | 86.1% | -0.5pp | Stable |
| GA4 form_submit | 45 | 10 | -35 (-77.8%) | Investigate |
| Ahrefs Keywords | 93 | 98 | +5 (+5.4%) | Positive |
| Ahrefs Pos 1–3 | 54 | 59 | +5 (+9.3%) | Positive |
| Ahrefs Est. Traffic | 1,602/mo | 1,601/mo | -1 (0.0%) | Stable |
| Ahrefs Traffic Value | $23,864/mo | $24,070/mo | +$206 (+0.9%) | Stable |
| AIO Ownership | 39.2% (20/51) | 39.6% (21/53) | +0.4pp | Stable |
Traffic and rankings stable. AIO ownership essentially unchanged (+0.4pp), gaining 1 new citation with 2 new AIO SERPs. GA4 form_submit dropped significantly (45→10, -78%) — consistent with the sitewide form_submit decline. Mixpanel shows leads actually doubled (4→8), suggesting a GA4 tracking issue rather than real decline.
5. /treatment/mesothelioma-cure/¶
Published: March 3, 2026 (6 days ago) | Status: Positive
| Metric | Baseline | Current | Delta | Signal |
|---|---|---|---|---|
| GSC Clicks (28d) | 84 | 83 | -1 (-1.2%) | Stable |
| GSC Impressions (28d) | 10,599 | 12,803 | +2,204 (+20.8%) | Positive |
| GSC CTR | 0.79% | 0.65% | -0.14pp | Expected at higher volume |
| GSC Avg Position | — | 5.6 | — | — |
| GA4 Sessions (28d) | 98 | 103 | +5 (+5.1%) | Stable |
| GA4 Engagement Rate | 83.7% | 85.4% | +1.7pp | Positive |
| GA4 form_submit | 1 | 1 | 0 (0%) | Stable (low volume) |
| Ahrefs Keywords | 20 | 25 | +5 (+25.0%) | Strong positive |
| Ahrefs Pos 1–3 | 12 | 15 | +3 (+25.0%) | Strong positive |
| Ahrefs Est. Traffic | 244/mo | 400/mo | +156 (+63.9%) | Strong positive |
| Ahrefs Traffic Value | $6,416/mo | $12,020/mo | +$5,604 (+87.3%) | Strong positive |
| AIO Ownership | 55.6% (10/18) | 72.2% (13/18) | +16.6pp | Strong positive |
Outstanding across the board. AIO ownership jumped 16.6pp to 72.2% — gained 3 new AIO citations with identical AIO prevalence. Content optimization directly expanded AI visibility. Ahrefs keywords +25%, traffic +64%, traffic value +87%. GA4 form_submit stable at 1 — informational page, not conversion-focused.
6. /treatment/emerging-treatments/¶
Published: March 2, 2026 (7 days ago) | Status: No baseline — tracking only
| Metric | Current (28d) |
|---|---|
| GSC Clicks | 89 |
| GSC Impressions | 19,268 |
| GSC CTR | 0.46% |
| GSC Avg Position | 8.6 |
| GA4 Sessions | 109 |
| GA4 Engagement Rate | 91.7% |
| GA4 form_submit | 0 |
| Ahrefs Keywords | 25 |
| Ahrefs Pos 1–3 | 13 |
| Ahrefs Est. Traffic | 247/mo |
| Ahrefs Traffic Value | $6,775/mo |
| AIO Ownership | 31.6% (6/19) |
No baseline was captured for this page. First AIO ownership measurement: 31.6% — moderate, with room to grow. High engagement rate (91.7%) is notable. Zero form_submit events in the current period.
7. /mesothelioma-lawyer/compensation/trust-fund/¶
Published: March 2, 2026 (7 days ago) | Status: Positive
| Metric | Baseline | Current | Delta | Signal |
|---|---|---|---|---|
| GSC Clicks (28d) | 151 | 156 | +5 (+3.3%) | Stable |
| GSC Impressions (28d) | 33,182 | 37,613 | +4,431 (+13.4%) | Positive |
| GSC CTR | 0.46% | 0.41% | -0.05pp | Stable |
| GSC Avg Position | — | 9.3 | — | — |
| GA4 Sessions (28d) | 196 | 291 | +95 (+48.5%) | Strong positive |
| GA4 Engagement Rate | 87.2% | 88.0% | +0.8pp | Stable |
| GA4 form_submit | 47 | 8 | -39 (-83.0%) | Investigate |
| Ahrefs Keywords | 66 | 76 | +10 (+15.2%) | Strong positive |
| Ahrefs Pos 1–3 | 44 | 50 | +6 (+13.6%) | Strong positive |
| Ahrefs Est. Traffic | 829/mo | 857/mo | +28 (+3.4%) | Stable |
| Ahrefs Traffic Value | $30,959/mo | $33,004/mo | +$2,045 (+6.6%) | Positive |
| AIO Ownership | 66.7% (26/39) | 66.0% (31/47) | -0.7pp | Stable |
Solid across the board. AIO ownership essentially maintained (-0.7pp) — gained 5 new AIO citations, but 8 new SERPs also added AI Overviews, diluting the rate slightly. GA4 sessions up 49%. GA4 form_submit dropped significantly (47→8, -83%) — contradicted by Mixpanel which shows form submits up 57% (7→11) and leads surging (4→11). Strongest signal of a GA4 tracking issue.
8. /mesothelioma-lawyer/compensation/¶
Published: February 26, 2026 (11 days ago) | Status: Strong positive
| Metric | Baseline | Current | Delta | Signal |
|---|---|---|---|---|
| GSC Clicks (28d) | 30 | 48 | +18 (+60.0%) | Strong positive |
| GSC Impressions (28d) | 30,184 | 32,563 | +2,379 (+7.9%) | Positive |
| GSC CTR | 0.10% | 0.15% | +0.05pp | Positive |
| GSC Avg Position | — | 18.4 | — | — |
| GA4 Sessions (28d) | 55 | 138 | +83 (+150.9%) | Strong positive |
| GA4 Engagement Rate | 85.5% | 87.0% | +1.5pp | Stable |
| GA4 form_submit | 40 | 5 | -35 (-87.5%) | Investigate |
| Ahrefs Keywords | 71 | 76 | +5 (+7.0%) | Positive |
| Ahrefs Pos 1–3 | 32 | 41 | +9 (+28.1%) | Strong positive |
| Ahrefs Est. Traffic | 390/mo | 1,065/mo | +675 (+173.1%) | Strong positive |
| Ahrefs Traffic Value | $5,279/mo | $33,888/mo | +$28,609 (+541.8%) | Strong positive |
| AIO Ownership | 37.8% (17/45) | 51.0% (26/51) | +13.2pp | Strong positive |
Best performer in the portfolio. Every metric improved. AIO ownership jumped 13.2pp — gained 9 new AIO citations (17→26). Ahrefs traffic up 173%, traffic value up 542%, top-3 keywords up 28%. Strongest validation of AIO content optimization ROI. GA4 form_submit dropped (40→5, -88%) — part of sitewide tracking issue. Mixpanel lead data unavailable for this page (low volume).
9. /mesothelioma-lawyer/settlements/¶
Published: February 25, 2026 (12 days ago) | Status: Positive
| Metric | Baseline | Current | Delta | Signal |
|---|---|---|---|---|
| GSC Clicks (28d) | 105 | 150 | +45 (+42.9%) | Strong positive |
| GSC Impressions (28d) | 41,977 | 46,012 | +4,035 (+9.6%) | Positive |
| GSC CTR | 0.25% | 0.33% | +0.08pp | Positive |
| GSC Avg Position | — | 10.8 | — | — |
| GA4 Sessions (28d) | 137 | 248 | +111 (+81.0%) | Strong positive |
| GA4 Engagement Rate | 81.0% | 80.6% | -0.4pp | Stable |
| GA4 form_submit | 44 | 6 | -38 (-86.4%) | Investigate |
| Ahrefs Keywords | 141 | 164 | +23 (+16.3%) | Strong positive |
| Ahrefs Pos 1–3 | 87 | 105 | +18 (+20.7%) | Strong positive |
| Ahrefs Est. Traffic | 1,790/mo | 1,525/mo | -265 (-14.8%) | Monitor |
| Ahrefs Traffic Value | $62,836/mo | $46,217/mo | -$16,619 (-26.4%) | Watch |
| AIO Ownership | 57.4% (27/47) | 58.8% (30/51) | +1.4pp | Stable |
GSC and GA4 show strong real gains: clicks +43%, sessions +81%, CTR up. AIO ownership held steady (+1.4pp) with 3 new citations. Ahrefs keyword count and top-3 rankings grew significantly (+16%, +21%). GA4 form_submit dropped significantly (44→6, -86%) — contradicted by Mixpanel showing steady form submits (3→5) and improving MQLs (2→3). GA4 tracking issue confirmed.
Portfolio Heat Map¶
| Page | GSC Clicks | GA4 Sessions | Ahrefs Traffic | Ahrefs Value | AIO Own. | Leads | MQLs | Overall |
|---|---|---|---|---|---|---|---|---|
| /compensation/ | +60.0% | +150.9% | +173.1% | +541.8% | +13.2pp | 1→0 | 0→0 | Best |
| /trust-fund/ | +3.3% | +48.5% | +3.4% | +6.6% | -0.7pp | 4→11 | 0→3 | Best |
| /mesothelioma-cure/ | -1.2% | +5.1% | +63.9% | +87.3% | +16.6pp | — | — | Strong |
| /wrongful-death/ | +41.7% | +55.6% | -32.4% | -12.3% | +22.9pp | — | — | Strong |
| /stage-4/ | +288.5% | +27.8% | +85.5% | +0.6% | -2.9pp | — | — | Positive |
| /settlements/ | +42.9% | +81.0% | -14.8% | -26.4% | +1.4pp | 3→3 | 2→3 | Positive |
| /filing-after-death/ | -3.3% | +0.6% | 0.0% | +0.9% | +0.4pp | 4→8 | 4→2 | Mixed |
| /survival-rate/ | -17.6% | +12.9% | -21.3% | -27.2% | -1.8pp | — | — | Monitor |
| /emerging-treatments/ | — | — | — | — | 31.6%* | — | — | No baseline |
Ahrefs Ranking Stability Check¶
| Page | KW Baseline | KW Current | Pos 1–3 Base | Pos 1–3 Now | KW Delta | Pos 1–3 Delta |
|---|---|---|---|---|---|---|
| /settlements/ | 141 | 164 | 87 | 105 | +23 | +18 |
| /trust-fund/ | 66 | 76 | 44 | 50 | +10 | +6 |
| /compensation/ | 71 | 76 | 32 | 41 | +5 | +9 |
| /filing-after-death/ | 93 | 98 | 54 | 59 | +5 | +5 |
| /mesothelioma-cure/ | 20 | 25 | 12 | 15 | +5 | +3 |
| /stage-4/ | 64 | 67 | 28 | 29 | +3 | +1 |
| /survival-rate/ | 44 | 46 | 30 | 31 | +2 | +1 |
| /wrongful-death/ | 19 | 14 | 11 | 11 | -5 | 0 |
Portfolio totals (8 pages): 518 → 566 keywords (+48), 298 → 341 pos 1–3 (+43)
Every page except wrongful-death gained keywords. 7 of 8 pages gained top-3 positions. The portfolio expanded its ranking footprint by 9.3% in keyword count and 14.4% in top-3 positions.
AIO Ownership Deep Dive¶
Portfolio-Level AIO Metrics¶
| Metric | Baseline | Current | Delta |
|---|---|---|---|
| Total keywords tracked | 295 AIO-enabled SERPs | 314 AIO-enabled SERPs | +19 (+6.4%) |
| Total AIO citations | 140 | 160 | +20 (+14.3%) |
| Portfolio AIO Ownership | 47.5% | 50.9% | +3.5pp |
| Pages with AIO ownership > 50% | 5 of 8 | 5 of 8 | — |
| Pages with AIO ownership gains | — | 5 of 8 | 62.5% improved |
AIO Ownership Change by Page (sorted by delta)¶
| Rank | Page | Baseline → Current | Cited Change | AIO SERPs Change |
|---|---|---|---|---|
| 1 | /wrongful-death/ | 57.1% → 80.0% (+22.9pp) | 8 → 8 (0) | 14 → 10 (-4) |
| 2 | /mesothelioma-cure/ | 55.6% → 72.2% (+16.6pp) | 10 → 13 (+3) | 18 → 18 (0) |
| 3 | /compensation/ | 37.8% → 51.0% (+13.2pp) | 17 → 26 (+9) | 45 → 51 (+6) |
| 4 | /settlements/ | 57.4% → 58.8% (+1.4pp) | 27 → 30 (+3) | 47 → 51 (+4) |
| 5 | /filing-after-death/ | 39.2% → 39.6% (+0.4pp) | 20 → 21 (+1) | 51 → 53 (+2) |
| 6 | /trust-fund/ | 66.7% → 66.0% (-0.7pp) | 26 → 31 (+5) | 39 → 47 (+8) |
| 7 | /survival-rate/ | 64.7% → 62.9% (-1.8pp) | 22 → 22 (0) | 34 → 35 (+1) |
| 8 | /stage-4/ | 21.3% → 18.4% (-2.9pp) | 10 → 9 (-1) | 47 → 49 (+2) |
Key AIO Insights¶
-
Net new AIO citations: +20 across 8 pages. The portfolio gained 20 new citations, far outpacing the 1 citation lost (stage-4). This is a strong signal that the content updates improved AI quotability.
-
AIO SERP expansion is diluting some rates. Trust-fund gained 5 new citations but 8 new SERPs also added AIO — raising raw citations while slightly lowering the rate. The absolute citation count is the better quality signal here.
-
Three distinct AIO improvement patterns:
- Citation gainers (compensation +9, trust-fund +5, cure +3, settlements +3): Content optimization directly earned new AIO placements
- Prevalence shrinkers (wrongful-death): Fewer SERPs show AIO, but page retained all citations — rate increased by default
- Stable holders (filing-after-death, survival-rate): Content maintains existing citations without significant change
-
Compensation page validates the AIO optimization thesis. The page with the strongest overall performance gains (+542% traffic value, +173% traffic, +151% sessions) also gained the most raw AIO citations (+9). This correlation supports the hypothesis that AIO-optimized content updates drive both traditional SEO and AI visibility gains simultaneously.
Lead Quality Pipeline (Mixpanel)¶
Source: Mixpanel project 2184552 | Exclude: China traffic | Production only
Form Submits: On-page Form Submit Success event, unique users | Leads/MQLs: CRM-attributed via micro_conv_page
Baseline: Jan 12–Feb 8, 2026 (28d) | Current: Feb 9–Mar 8, 2026 (28d)
Pipeline Summary¶
| Metric | Baseline (28d) | Current (28d) | Delta | Signal |
|---|---|---|---|---|
| Form Submits (unique users) | 20 | 28 | +8 (+40.0%) | Strong positive |
| CRM Leads | 12 | 22 | +10 (+83.3%) | Strong positive |
| MQLs | 6 | 8 | +2 (+33.3%) | Positive |
| Form → Lead rate | 60.0% | 78.6% | +18.6pp | Improving |
| Lead → MQL rate | 50.0% | 36.4% | -13.6pp | Lower but higher volume |
Page-Level Lead Breakdown¶
| Page | Form Submits (B→C) | Leads (B→C) | MQLs (B→C) | Signal |
|---|---|---|---|---|
| /trust-fund/ | 7 → 11 (+57%) | 4 → 11 (+175%) | 0 → 3 | Best — surging pipeline |
| /filing-after-death/ | 8 → 9 (+13%) | 4 → 8 (+100%) | 4 → 2 (-50%) | Mixed — leads up, MQLs down |
| /settlements/ | 3 → 5 (+67%) | 3 → 3 (0%) | 2 → 3 (+50%) | Positive — steady quality |
| /compensation/ | 2 → 3 (+50%) | 1 → 0 | 0 → 0 | Low volume — watch |
| /stage-4/ | 0 → 0 | 0 → 0 | 0 → 0 | Informational page |
| /survival-rate/ | 0 → 0 | 0 → 0 | 0 → 0 | Informational page |
| /wrongful-death/ | 0 → 0 | 0 → 0 | 0 → 0 | Informational page |
| /mesothelioma-cure/ | 0 → 0 | 0 → 0 | 0 → 0 | Informational page |
| /emerging-treatments/ | — → 0 | — → 0 | — → 0 | No baseline |
Lead Pipeline Insights¶
-
Trust-fund page is the lead engine. Nearly tripled its CRM leads (4→11) and generated 3 new MQLs from zero. This page accounts for 50% of all leads attributed to this portfolio. Combined with its steady SEO gains (+49% sessions, +15% keywords), this is the highest-ROI page in the update cohort.
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Filing-after-death shows a quality concern. Leads doubled (4→8), but MQLs dropped (4→2). The lead-to-MQL rate fell from 100% to 25%. This may indicate the content update is attracting a broader audience that doesn't qualify as well, or that there's a lag in MQL processing. Worth monitoring over the next 2 weeks.
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Settlements is the steadiest performer. Consistent leads (3→3) with improving MQLs (2→3). Combined with +43% GSC clicks and +81% GA4 sessions, this page maintains reliable lead quality while expanding its traffic base.
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Informational pages (stage-4, survival-rate, cure, wrongful-death) generate zero direct leads — expected for treatment/prognosis content. Their value is top-of-funnel awareness and internal link equity flowing to conversion pages.
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Portfolio pipeline efficiency is improving. Form-to-lead rate jumped from 60% to 79%, suggesting the content updates are attracting more qualified form submitters — not just more volume.
GA4 form_submit Tracking Issue Detected
GA4 form_submit declined from 227→50 (-78%) across the 8 comparable pages, while Mixpanel shows form completions increasing (+40%, 20→28) and CRM leads surging (+83%, 12→22). The trust-fund page illustrates this starkly: GA4 form_submit dropped 47→8 (-83%) while Mixpanel shows form submits up 57% and leads up 175%. This strongly suggests a GA4 tracking issue — not a real conversion decline. Likely cause: GTM tag change, form implementation update, or consent mode modification during the content update window. Until resolved, use Mixpanel lead pipeline as the source of truth for conversion performance.
Key Takeaways¶
Winners (clear improvement across multiple signals)¶
- /compensation/ — The standout. GA4 sessions +151%, GSC clicks +60%, Ahrefs traffic +173%, traffic value +542%, AIO ownership +13.2pp. Every metric positive. Low lead volume (3 form submits) expected for this page type.
- /trust-fund/ — Top lead generator. CRM leads nearly tripled (4→11), generated 3 new MQLs from zero. GA4 sessions +49%, keywords +15%, top-3 +14%. The highest-ROI page in the cohort when factoring lead pipeline.
- /mesothelioma-cure/ — Ahrefs keywords +25%, traffic +64%, traffic value +87%, AIO ownership +16.6pp. Strongest AIO citability gains relative to keyword set size.
- /wrongful-death/ — AIO ownership jumped to 80% (+22.9pp), highest in portfolio. GSC and GA4 metrics also improving.
- /stage-4/ — GSC clicks +289%, Ahrefs traffic +86%. Massive impression growth (1,321%). Only 5 days since publish.
Monitor (mixed or declining signals)¶
- /settlements/ — GSC clicks +43%, GA4 sessions +81%, MQLs improving (2→3). Ahrefs traffic/value down but lead quality steady.
- /survival-rate/ — GSC clicks down 18%, Ahrefs traffic down 21%, AIO slightly down (-1.8pp). GA4 sessions still up 13%. Informational page, no direct lead generation expected.
- /filing-after-death/ — Flat on SEO metrics. AIO stable (+0.4pp). Leads doubled (4→8) but MQLs halved (4→2) — lead quality concern worth investigating.
Investigation Items¶
- GA4 form_submit declined sitewide (-78%, 227→50): Legal/compensation pages show 77–88% drops across the board. Mixpanel form completions actually increased (+40%). This is almost certainly a tracking issue — likely a GTM/GA4 tag change, form implementation change, or consent mode update during the content update window. Priority: Investigate GA4 form_submit tag configuration urgently.
- Filing-after-death MQL drop (4→2) despite lead increase (4→8): Leads doubled but MQLs halved — suggesting content update may be attracting broader but less qualified traffic. Review form submissions for lead quality signals.
- Survival-rate form_submit increase (8→11, +38%): One of only two pages with form_submit growth. Modest increase — may reflect sidebar form impressions from higher-traffic sessions. Cross-reference with Mixpanel (shows 0 form submits for this page, different tracking methodology).
- Survival-rate GSC click decline (-18%): Review if title/meta changes affected CTR. Ahrefs traffic also down 21%.
- Stage-4 AIO ownership decline (-2.9pp): Only page that lost a citation. Review which keyword lost AIO placement and if content gap exists.
Comparison vs. March 5 Report¶
| Metric (8 pages) | Mar 5 Report | Mar 9 Report | Change |
|---|---|---|---|
| GSC methodology | Top-20 queries (undercounted) | Full page aggregates | Fixed |
| GA4 Sessions | 1,534 | 1,405 | -129 (different 28d window) |
| GA4 conversions metric | keyEvents (all key events) |
form_submit only |
Corrected |
| GA4 form_submit | Not tracked separately | 227 → 50 (-78.0%) |
Tracking issue |
| Ahrefs Keywords | 533 | 566 | +33 |
| Ahrefs Pos 1–3 | 308 | 341 | +33 |
| Ahrefs Est. Traffic | 6,648/mo | 6,398/mo | -250 |
| Ahrefs Traffic Value | $165,137/mo | $181,054/mo | +$15,917 |
| AIO Ownership | Baselines only | Baselines + current + delta | New |
| Lead Pipeline | Not included | Form Submits + Leads + MQLs | New |
GSC now properly compared. GA4 conversion metric corrected from aggregate keyEvents (inflated by Hero_Button_Click, CTA clicks) to form_submit only — revealing a sitewide tracking decline (-78%) that requires investigation. Baselines re-verified via fresh GA4 pull (previous session had ~2x inflated baselines due to filter issue). Ahrefs continues expanding keyword footprint. AIO ownership and lead pipeline now incorporated — portfolio gained 3.5pp AIO ownership with 20 net new citations. Mixpanel lead pipeline (source of truth): +40% form submits, +83% CRM leads, +33% MQLs.
Scheduled Re-Runs¶
| Date | Type | Status |
|---|---|---|
| March 5, 2026 | Initial dashboard | Complete |
| March 9, 2026 | Re-run #1 (AIO deltas) | Complete |
| March 9, 2026 | Re-run #2 (+ lead quality pipeline) | Complete |
| March 9, 2026 | Re-run #3 (corrected GA4 → form_submit) | This report |
| March 15, 2026 | Re-run #2 (mid-point, full refresh) | Pending |
| March 25–Apr 1, 2026 | Full 28-day comparison + AIO re-audit | Pending |
Data Sources¶
- GSC:
get_advanced_search_analyticswith page dimension, Feb 9–Mar 8, 2026 - GA4: Property 306159789, Organic Search filter, Feb 9–Mar 8, 2026
- Ahrefs (batch):
batch-analysis, US, current data (pulled Mar 9, 2026) - Ahrefs (AIO):
site-explorer-organic-keywordsper page, exact mode, US, Mar 9, 2026 - Mixpanel: Project 2184552,
Form Submit Success(on-page, unique users),LeadandMarketing Qualified Lead(CRM-attributed viamicro_conv_page). Excludes China. Baseline: Jan 12–Feb 8; Current: Feb 9–Mar 8. - AIO Methodology: See
baseline-metrics/aio-ownership-methodology.md - Baselines:
C:\Users\ccoleman\cowork\projects\Cross-Team AIO Test\